Product launches, methodology deep-dives, and what we're learning about the creator-vetting space.
One endpoint, one scoring model — five major platforms. Today we're rolling out full audit support across every channel that matters for creator sponsorships.
Reach, Audience, Content, Conversion — what each sub-score actually measures, how they're weighted, and why follower count doesn't get its own bucket.
A command-line tool for AI agents to audit creators across platforms. Structured JSON, no SDK, drop-in for Claude, Hermes, or any LLM workflow.
Why follower counts stopped predicting ROI, what 'engagement pods' did to the data, and the gap we built CollabPal to close.
Where the industry is on fake-follower detection, what AI agents are changing about outreach workflows, and which signals matter going into next year.
