How to pay creators per 1,000 views
A CPM bounty pays a rate for every 1,000 views a post earns, with a cap so one viral video cannot empty the budget. How to set one up, what rate to pick, and where it beats a flat fee.
The bounty builder is a sentence you fill in: what earns a reward, what it pays, how often, when it runs, and who sees it. Here is the whole grammar, and the campaigns it produces.
Most campaign builders are a form: twenty fields, most of them irrelevant to what you are trying to do, and no indication of which combinations actually work together. CollabPal builds a bounty as one sentence instead. You read it left to right, click the parts you want to change, and the options that cannot apply to what you have already chosen never appear.
This is the whole grammar of that sentence, clause by clause, and the campaigns it can produce.
Everything else follows from this one choice, so it comes first.
The distinction is about who makes the judgement. Use a submission bounty when the work has to be a particular way, and a social-metrics bounty when what you are buying is reach and you are content to let the post's performance settle the question.
The reward options change with the trigger, because not all of them are coherent. A submission bounty can pay:
A social-metrics bounty drops the range and the product, which cannot be settled by a view count, and adds the one that can:
Where the reward is flat, a social-metrics bounty can also carry a bonus: a further amount per extra thousand views past the threshold, itself capped. That gives you a floor for making the post at all and an upside for the ones that travel. A CPM reward cannot take a bonus, because it already is one.
Submission bounties accept a link or a file, and by default either will do. Where the deliverable is specific you can require a link, cap how many, and restrict them to particular domains, so a bounty for a YouTube video cannot be answered with a tweet. The same goes for images, with a maximum count. Rules stated up front are worth more than notes in the brief, because they are enforced before the submission reaches you.
Left alone, a bounty pays each creator once. Raise the per-creator limit and two more controls become useful: a frequency, so a creator can claim once a day, week or month rather than all at once, and a total cap across everyone, which is what stops a popular bounty from outrunning the budget on its first afternoon.
There is also a window, for bounties that pay once per creator: only accept submissions in the last few days before the deadline. It suits launch campaigns, where the posts are worth much more in a particular week than they are a month early.
A bounty can open now, on a date, or when each creator joins. That last one is what makes a campaign evergreen: rather than one window everybody shares, each creator gets their own clock, starting the day they arrive. A welcome bounty that runs for a creator's first 30 days works this way, and keeps working for every creator you invite next quarter without you touching it again.
Endings match: a deadline on a date, a number of days after joining, or no end at all. An evergreen bounty with no end is a standing offer, which is a reasonable thing to have and an unreasonable thing to forget about, so give it a total cap.
Bounties are targeted at groups, and every creator in a targeted group is emailed when the bounty is published. Groups are how a programme stays legible once it has more than a handful of people in it: tiers, platforms, regions, whatever distinction actually changes what you would offer. You can also require that a creator has connected a particular social account before they can take part, which is what makes a social-metrics bounty possible to pay in the first place.
The grammar is easier to see in finished sentences. Each of these is a few clicks apart from the others:
The point of the sentence is that you can read the last one back and see immediately that it has no total cap, and decide whether that is what you meant. A form of twenty fields does not tell you that.
Every clause above is an argument to the same MCP tool. An agent connected to CollabPal creates bounties by writing the sentence you would have clicked, which means a campaign you describe in chat and a campaign you build by hand are the same object, editable from either side.
A CPM bounty pays a rate for every 1,000 views a post earns, with a cap so one viral video cannot empty the budget. How to set one up, what rate to pick, and where it beats a flat fee.
Two ways to pay creators, and they suit very different situations. A practical guide to picking the right one, with the trade-offs nobody mentions up front.
One list of creators works until about thirty. After that you need tiers, and the shape of those tiers decides how much of your week the program consumes.